Background Information
Nowadays, watching movies is a very first choice chosen by the people who prefer to relax with some entertainment. As a result of theatre-branches expand to locals, it is an easy way to get to the cinema near schools or colleges, where movies are popular among the students. Cinema industries have improved the service to meet customers’ needs which always change. Some movies are used to be an advertising equipment, communication equipment to the society Cinemas provide many characteristics, and tend to focus on customers’ comfort. They also put the efforts to improve their service to meet the needs of customers. Most of the today-popular films contained Thai language version and subtitle for customers to be chosen. Today, many people prefer a subtitled movie to achieve the original voice of from its characters.
Objectives of the project
To study the factors that influence people’s behavior of watching English movies at SF Cinema, Laemtong Bangsaen.