This kind of channel is also appropriate for distributing specialty goods such as designer fashions, expensive watches, or even greeting card through selected retail outlets like Hallmark Card shops. Of course, the retailers involved in such channels may be traditional bricks-and mortar operation, internet start-ups, or some combination of the two.
Channel C uses both a wholesaler and a retailer and is most common for low-cost,frequently purchased items extensively distributed through a large number of retailers. Because many of the retailers in such channels are small, the manufacturer’s cost of dealing with them directly would be prohibitive.