If you are in the early phases of the design process in clude spacifications for search analytics
extraction and reporting in the Product Requirements Documents (RPDs) which can save energy
and developer time later. If you are in digital applications "Lunch & Monitor" phase make your
case by relating site search performance metrics to your organizationsexisting Key Performance
indicatirs (KPIs). For instance search matrics like % queries that retrieve zero results % queries
where users click on a search result % queries that are followed by site exit (also known as search
bounce rate or search exit rate) are likely to make stakeholders sit up and take note as to whether
a digital application is meeting end users needs