The purpose of higher education and the relatively new ubiquity of mobile devices in our culture have imbued the mobile device with new meanings. Higher education can now be presented in a more sustained and interactive fashion to empower those who need it. The ontological irony of the situation is that certain unintended developments in the social lifestyles of those who regularly use mobile technologies have opened up new possibilities for mobile interactions that are not confined to social situations. What is being claimed is that new forms of social life and human interactions owe their origins to technical developments. Interestingly the limitations have compelled users to design new modes of interaction that utilise text rather than face-to face encounters. This implies that “the ontology design enables for a more generic approach – it provides a common formalism for representing context-relevant metadata for content units of diverse levels of granularity” (Jovanović, Gašević, Knight & Richards, 2007, p. 50).