Recently, Volvo has even created a sort of social security system for its cars (Autopro.fr)20 with which it aims at reassuring its client and show it still takes good care of them - amongst In Sweden, Volvo is very well-known: Volvo is the most purchased car in Sweden – this might be due as in France to the nationality criteria: Swedish people might prefer to buy Swedish cars and French people might prefer to buy French cars. Indeed, the two most sold cars in Sweden in December 2009 were Volvo V70II and Volvo V50 (Bilsweden.se)25.