• Achieve sales targets within budgetary constraints, through selling, negotiating and executing the company’s 4P objectives with key trade sectors
• Develop and maintain sound mutually beneficial both trade and concessionaire relationships
• Achieve distribution within specific trade sectors of new products at store level
• Keep the field force informed of negotiated activities and supply appropriate departments with sales information
• Seek opportunities for exploitation for the company’s benefit and effectively utilize technology, both internally and externally
• Inform planning of all sales forecasts well in advance
• Analyse the competitor strategies and keep the business informed
• Ensure that our products are on shelf with the correct space allocation
• Manage a team of sales representatives / agents
• Implementation of the 4 P’s in store
• Provide training such as selling skills, products knowledge to concessionaires sales force
• Ensure a controlled stock level at concessionaires are in-line with the company target
• Ensure distributors/concessionaires’ sales structure, P&L are up to date as market situation