Semantic emphasis
Always consider the semantic meaning of any visual styles you apply to your words. Using Cascading Style Sheets you can style the semantic emphasis () and strong emphasis () html tags to look any way you choose. If a word you wish to mark with boldface really reflects a strong semantic emphasis, then by all means mark it with a tag, and use css to style all tags to use a bold visual weight. Similarly, you can use css to control all aspects of the size, color, and font weight of other semantic html tags like , , and (table 8.1). With semantic techniques and css you can add context and meaning to your words and visually style them at the same time.