Clothing brands offered at a web site may be available in various retail venues, not all
of which belong to the web site owner, and given the fashion element of clothing, styles
similar to ones offered at a web site may be available through various retailers’ print
catalogs and brick-and-mortar stores. For consumers’ loyalty to extend from a
multi-channel retailer’s web site to its offline channels, the retailer may need at the least
distinctive private-label merchandise with a well-known brand