This book is a masterpiece of layout. Seriously. An entire book Tetrised out of info graphics and sidebars. When I first opened the book to a couple of random pages I wasn't sure I would even know how to read it. But when I started at the beginning I found I had no trouble following it at all. In fact, this approach worked really well for me. The book is much more information-dense than I expected from looking at it. The "chunking" of the content encouraged me to stop and think about each section after reading it.
The book is especially applicable for people who want to start and/or grow a business. It is like a mini-MBA, with all the basics. It covers everything from why some business ideas work and others don't to business financing, to leadership, to marketing & selling, to producing. A perfect graduation gift for a high school or college student who dreams of starting his or her own business