Initiatives at the product use stage
Over 50% of CO2 emissions from Kao products come from the product use stage (consumer products sold in Japan). Kao is thus working to develop products that can reduce environmental impact at the product use stage.
In 2013, we introduced Ultra Attack Neo, a laundry detergent that gets clothes amazingly clean with just five minutes of washing. Shortening wash time and using just one rinse cycle reduces both electricity and water use, contributing to a reduction in CO2 emissions during product use.
In the chemical field, products include a low-temperature fusing toner used in photocopiers and printers, and a detergent and rinse that can remove oil adhering to surfaces during the rolling of steel, using hot water at temperatures lower than previously required.