Concerns over congestion, land take, environmental degradation are forcing legislators to be seen to be doing something, even if the full impacts remain unclear. At the same time, individual logistics firms are finding a match between environmental considerations and profitability. It is becoming acceptable within the industry to adopt green logistics measures. Sometimes they reduce costs, but more often than not they lead to more intangible benefits such as image and reputation enhancement. But Green Logistics has a still a long way to go ahead.