Paving the Way to the Future of Imaging with Canon Imaging Technologies
Beautiful landscapes … dynamic action … vibrant dance scenes … the fleeting expressions of the artists during a live performance and the contented faces of the audience—attempting to capture such scenes in accordance with a director's vision is fraught with challenges, ranging from cost and time constraints to location restrictions. The aim, of course, is to express the images as envisioned and as true to life as possible, without limitations. To meet such demands, Canon created the Cinema EOS System of digital cinematography lenses and cameras. Leveraging the exceptional movie-shooting capabilities of the company's EOS 5D Mark II digital SLR camera, which caused a sensation following its release, we brought together our advanced optical technologies to develop the EOS C300, a digital cinema camera that achieves exceptionally high levels of image quality and sensitivity, making possible impressive imaging performance even in low-light conditions without the need for additional lighting. Additionally, its compact and lightweight design enables shooting not only from vantage points and spaces all but inaccessible to large conventional cinema cameras, but also from radio-controlled helicopters, introducing a range of innovative shooting possibilities to professional movie sets. Compatible with over 70 models of interchangeable lenses, including Canon's dedicated EF Cinema Lens lineup, the Cinema EOS System realizes a world of diverse visual expression that has earned the trust of professionals in Hollywood and around the globe. Furthermore, the system supports 4K resolution video workflows and comprises a broad product lineup to meet specific production needs, making it ideal for not only filmmaking, but a wide range of professional applications, from television and commercials to music videos, as well as the documenting of weddings and other special occasions. And breathing life into these products is Canon's wealth of advanced optical technologies amassed over the company's long history. Such technologies, applied across various product segments, including cameras, printers and projectors, will continue to usher in a new world of imaging expression.