Global expansion
We are growing with quality, sustainability and high profitability. H&M offers a wide range of inspiring fashion for everyone, and is growing with new stores the world over and online. There is room for further expansion for the Group in existing markets as well as in new countries.
H&M’s expansion target is to increase the number of stores by 10–15 percent per year.
We continue to grow in new and existing markets with a focus on quality, sustainability and continued high profitability.
H&M’s growth target is to increase the number of stores by 10–15 percent per year, and at the same time increase sales in comparable units. Expansion includes H&M as well as COS, Monki, Weekday, Cheap Monday, & Other Stories and H&M Home.
The strong pace of expansion continues into 2014 with a planned 375 new stores net. Most new stores in 2014 are planned to open in China and the US. There are also still opportunities for expansion in other existing markets and in new markets.