Germany's Audi and Porsche - Volkswagen's (VOWG_p.DE) two premium flagships - showcased purely battery-powered cars at the Frankfurt auto show on Monday.
The impact on Tesla is not clear cut, according to analysts. As two of the world's most sought-after auto brands, they represent heavyweight competition for the attention of wealthy, environmentally conscious buyers. But they also boost the credibility and cachet of the all-electric market, which could benefit Tesla.
"It will certainly sharpen the public focus on electric vehicles and raise overall awareness. Consumers are also set to gain from growing offerings of electric cars, especially in the performance segment," said Commerzbank analyst Sascha Gommel.
Germany's Audi and Porsche - Volkswagen's (VOWG_p.DE) two premium flagships - showcased purely battery-powered cars at the Frankfurt auto show on Monday.The impact on Tesla is not clear cut, according to analysts. As two of the world's most sought-after auto brands, they represent heavyweight competition for the attention of wealthy, environmentally conscious buyers. But they also boost the credibility and cachet of the all-electric market, which could benefit Tesla."It will certainly sharpen the public focus on electric vehicles and raise overall awareness. Consumers are also set to gain from growing offerings of electric cars, especially in the performance segment," said Commerzbank analyst Sascha Gommel.
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