In 1924, University Chancellor John Bowman first announced to the public the name for the University’s proposed building, which name was placed on the architectural drawings for the Cathedral of Learning beginning in 1925. An impressive and iconic building, the CATHEDRAL OF LEARNING image and trademark is regularly used by the University in its educational marketing materials, University webpages, photographs, postcards, and other advertisements in both the United States and in countries around the world. As a result of this extensive use and the University’s considerable investments of time, resources, and efforts to protect and enforce the CATHEDRAL OF LEARNING trademark and image, the CATHEDRAL OF LEARNING trademark has achieved worldwide recognition and association with University of Pittsburgh going back to the early 1920’s.