in considering where to establish the first store, Wang initially thought of Tianjin. Through his earlier experiences, he had developed excellent contacts within the municipal government of Tianjin and he appreciated that Tianjin was one of three municipal governments in China that were administered directly by the Central Government in Beijing. (The other two were Shanghai and Beijing.) Yet, he also recognized that the city had several shortcomings. First, Tianjin lacked a
convenient supply of grain-fed chickens. Experience in Hong Kong - where in 1973 KFC had entered the market using fish meal-fed chickens- suggested that Chinese consumers placed a high value on freshness and taste.