Strengthen Community Action
This action area involves working with community groups to set priorities and achieve goals that enhance the health of the community. The empowerment of communities is key to this process. By encouraging effective public participation, health promotion aims to support people in finding their own ways of managing the health of their community.
Healthcare and other professionals can play a role in mobilizing communities to promote health, drawing upon their knowledge of the determinants of health and their power as leaders in the community. Two possible roles are suggested by the International Union of Health Promotion and Education (2000): mobilization of communities to create healthy environments, and various forms of advocacy. The Healthy Communities/Healthy Cities movement worldwide provides a good example of the former strategy (Ashton 1992). The evidence for the effectiveness of the Healthy Communities initiative in Canada demonstrates that its value lies in its ability to involve multiple partners at the community level to build a shared vision, seek consensus and take action on local concerns.
When healthcare professionals take on an advocacy role, they work with community groups to identify and remove barriers to healthy living and quality of life for particular individuals and groups in the community. For instance, in media advocacy, healthcare professionals and others provide expert input and support the dissemination of healthy messages
Strengthen Community Action
This action area involves working with community groups to set priorities and achieve goals that enhance the health of the community. The empowerment of communities is key to this process. By encouraging effective public participation, health promotion aims to support people in finding their own ways of managing the health of their community.
Healthcare and other professionals can play a role in mobilizing communities to promote health, drawing upon their knowledge of the determinants of health and their power as leaders in the community. Two possible roles are suggested by the International Union of Health Promotion and Education (2000): mobilization of communities to create healthy environments, and various forms of advocacy. The Healthy Communities/Healthy Cities movement worldwide provides a good example of the former strategy (Ashton 1992). The evidence for the effectiveness of the Healthy Communities initiative in Canada demonstrates that its value lies in its ability to involve multiple partners at the community level to build a shared vision, seek consensus and take action on local concerns.
When healthcare professionals take on an advocacy role, they work with community groups to identify and remove barriers to healthy living and quality of life for particular individuals and groups in the community. For instance, in media advocacy, healthcare professionals and others provide expert input and support the dissemination of healthy messages
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