WOM is consumer-to-consumer advice that may be face-to face, or via phone, text or Internet. The form and content of WOM may be complex; quite often, advice contains both positive and negative elements about concepts, or it may be neutral.
WOM is consumer-to-consumer advice that may be face-to face,or via phone, text or Internet. The form and content of WOMmay be complex; quite often, advice contains both positive and negativeelements about concepts, or it may be neutral.