Typical examples of areas in which commonsense segmentation approaches are regularly used include profiling respondents based on their country of origin, profiling certain kinds of tourists (e.g., culture tourists, ecotourists) and profiling tourists who spend a large amount of money at the destination (big spenders). In fact, geographical segmentation such as grouping tourists by the country of origin were among the first segmentation schemes to be used (Haley 1968).