Those people injured in some way by the crisis. Injuries can be any combination of physical harm, psychological harm, property damage, or financial loss. Victims can include customers, employees, community members, and shareholders. It is important to note that victims are typically primary stakeholders who are central to continued operation of an organization. The victims will have a direct and visceral connection to the crisis. The public crisis messages are designed more for nonvictims than for victims. Organizations frequently will use direct, private communication with victims.