Second, in order to reduce demand characteristics, participants in the present study were not directly asked if they had com-pared themselves to others on their assigned website, thus we are unable to determine if appearance comparisons are driving the influence of Facebook on mood and appearance concerns, or magazines on weight and shape discrepancies. Future research could instruct women to make comparisons on Facebook or ask participants if they compared their appearance to certain targets after exposure to Facebook to determine if actual appearance comparisons account for the relationship between Facebook exposure and mood or appearance concerns.