Regardless, books are not movies and movies are not books, but they are both vehicles for narrative delivery. Why has the simpler form proven to be so much more flexible in terms of conditional consumption? Why do we not espouse the values of reading at home or in libraries? It’s not because books are somehow a “better” art form, and they manage to burrow so deep into our subconscious we can’t help but pay attention. I think the main difference lies in the gulf between ideal consumption experiences.