In the middle of the chart are the “modules” which provide value features above the fundamental features. Analytics include a whole host of new reporting features (something that plays heavily in Telligent). This is a very important addition to the mix. Bridging is the mechanism that manages the view of the permeable boundary — probably the most noteworthy feature of this version from a market strategy perspective. Insights provides a some analysis to describe engagement and sentiment (the areas that I feel indicate that we have reached a new maturity in social media). And Video optimized hosting and streaming — which has use externally in driving engagement as well internal use for things like employee training.