- The process of planning, executing the conception before the goods in terms of New product, cooperated the process with research and product development, marketers will think it should be producing goods, what comes out for sale and in accordance with customer requirements. The process of research and product development is one of the most important in the market because of the movement. The process makes the presentation of products that meet the needs of customers as much as possible, and can also reduce the failures that may occur in the product and services to the market.