Furthermore, the market-oriented behaviour of the parties had a crucial role in leading the country from a period of insecurity and transition into a period of consolidation and preparation for new challenges in the European family. Macedonian political parties were open to collaborate and learn from contries with much more experience of democracy and political marketing. Therefore, they successfully met the demands of the voters, giving them top-priority attention. In the future, Macedonian parties must strengthen their own human resources in the knowledge of political marketing and management. This is how they will gradually leave the infancy stage in which they were mainly supported by intermational organisations and strive towards the right direction of the country’s development