Our main marketing tool is exterior signage. The familiarity and the good image of the brand are transferred to each individual hotel through the consistent and correct placement of exterior signs on your property. Many hotels that have joined Best Western, earned 10% more revenue, due to visibly well placed outdoor signage. It is also a form of advertising, particularly when you consider the number of people passing your hotel every day. To achieve the appropriate familiarity and image for Best Western Premier, it is essential that the following guidelines are followed.
This manual is not sufficient to construct signs. Manufacturers need specifications which will be supplied by Best
Western International or the Affiliate office/PDR.