Cultural factors can also play a role in shaping consumer behavior.
For example, bargaining with a shop owner over the price of an item is a common practice in many places around the world. In some cultures, haggling over prices before buying is considered an essential part of the process. In other places, the idea of attempting to bargain with a shop owner is considered improper, and even rude. People who travel often adapt their consumer behavior to conform to the local standard, and thus be perceived as part for the social norm.