yet is popularity a valid standard? some store that used to discount merchandise 15 or 20 percent no longer have sales because they know the consumers will flock in to save-- what? 8.5 percent (the average sales tax across the country)? Meanwhile, states lose important tax revenues, threatening services or leading to increases in other kinds of taxes and fees to make up the difference. So costumer satisfaction,if it is base on whim rather than fact, isn't a useful measure