In 2006, Moschino designed the outfits for the opening ceremony of the 2006 Winter Olympics in Turin.[6] Moschino also designed outfits for Kylie Minogue's 2005 Showgirl - The Greatest Hits Tour,[7] Madonna's 2008 Sticky & Sweet Tour and six outfits for Lady Gaga for her The Born This Way Ball in 2011-2012.
Starting with the F/W 2008-2009 pre-collection, the Moschino Jeans label changed its name to Love Moschino which better expresses its intrinsic nature.