IBM has reinvented itself many times. But through it all-our core, IBM’s DNA, it’s soul-remained intact. That’s because of something that was part of this company since its inception.
IBM’s most important innovation wasn’t a technology or management systems. Our revolutionary idea was to define and run a company by a set of strongly held beliefs-beliefs that would trancend economic cycles, geopolitical shiefs, and generations of products, technologies, employees and leaders. IBM’s most important innovation was “the IBMer”