Netflix’s product is a service, and one that is catching on like wildfire given the never-ending amount of television and film we are inundated with as consumers of visual media these days. Netflix started out as an online renter of DVDs to consumers, but has morphed into something much more important in recent time. With home broadband connections becoming more readily available and affordable, Netflix is uniquely positioned to leverage these new technologies. They recently added streaming capabilities to their subscription service for immediate delivery and consumption of video products online. So you can still rent DVDs that will show up in the mail, but you can now also access a huge portion of their library immediately and without commercial interruption on an ever-increasing number of electronic devices.