Who do you know that is doing leading edge work on the subjective X I’m lead user studies enable 3M divisions to identity leading-edge market opportunities that were not apparent with tradition methods such as focus group and large custumer survey studies have resulted in major
New product approaches for a number of 3M divisions for example in one study just completed the result was a whole family of concepts for radically new product that will be brought to market soon I not order recent ones the goal was opportunities identification in both these cases the team uncovered promising entry markets and applications for a very important new 3M technologies.
Lead user studies have also been used to identify long-range growth strategies in fact that was one outcome on the medical products steady you learn about shortly