people have of nurses and nursing’ (Kalisch & Kalisch 1987). At
that time nursing in different countries in the developed world
had long suffered from negative public stereotyping as a lowskilled
occupation. Nurses were stereotyped, especially in films,
as either handmaidens to physicians, battle axes, nymphomaniacs
or sadists (Muff 1982). The modern public image of nursing
appears to be more positive but is still based on myths, misconceptions
and stereotypes (Morris-Thompson et al. 2011).
Furthermore, it was claimed that though the public respect
nurses, they would not recommend this profession as a career
choice for themselves, their children or their pupils
(Morris-Thompson et al. 2011). The nursing profession in
Europe suffers from a devalued image in society and a lack of
prestige and social recognition (Manzano-García & Ayala-Calvo
2014). As such, in the UK nurses were not even included in the
Ipsos Mori poll on the most trustworthy professions and in
media reports nurses frequently appear in the negative stories
(Dean 2014). In the USA the widely held view of nursing is of a
not intellectually demanding or challenging occupation
(Cabaniss 2011), although over the years the Gallup surveys
show that the public perceives nursing as the most honest and
ethical profession (Gallup 1999 through 2014) (Gallup 2014).
people have of nurses and nursing’ (Kalisch & Kalisch 1987). Atthat time nursing in different countries in the developed worldhad long suffered from negative public stereotyping as a lowskilledoccupation. Nurses were stereotyped, especially in films,as either handmaidens to physicians, battle axes, nymphomaniacsor sadists (Muff 1982). The modern public image of nursingappears to be more positive but is still based on myths, misconceptionsand stereotypes (Morris-Thompson et al. 2011).Furthermore, it was claimed that though the public respectnurses, they would not recommend this profession as a careerchoice for themselves, their children or their pupils(Morris-Thompson et al. 2011). The nursing profession inEurope suffers from a devalued image in society and a lack ofprestige and social recognition (Manzano-García & Ayala-Calvo2014). As such, in the UK nurses were not even included in theIpsos Mori poll on the most trustworthy professions and inmedia reports nurses frequently appear in the negative stories(Dean 2014). In the USA the widely held view of nursing is of anot intellectually demanding or challenging occupation(Cabaniss 2011), although over the years the Gallup surveysshow that the public perceives nursing as the most honest andethical profession (Gallup 1999 through 2014) (Gallup 2014).
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