‘Smarter’ use of raw materials – IKEA increased the use of recycled or reclaimed waste
products in energy production across all stores from 84% in 2007 to 90% in 2009.
GLOSSARY
Strategy: long-term business
plan of an organisation.
SWOT analysis: Identification
and evaluation of the strengths
and weaknesses inside a firm and
the opportunities and threats in its
external environment.
Brand: a name, symbol or design
used to identify a specific product
and to differentiate it from its
competitors.
Key Performance Indicators
(KPI): financial and non-financial
measures to monitor performance
across a range of activities within a
function, department or role.
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Strengths Weaknesses
Opportunities Threats