Communication Often, we have to try harder in intercultural communication to make sure that meaning is truly shared, communication does not have to be intentional. Some of the most important (and sometimes disastrous) communication occurs without the sender knowing a particular message has been sent. Hence for individuals from different cultural backgrounds and experiences, this assumption may be wrong and may lead to misunderstanding and a lack of shared meaning. Often, we have to try harder in intercultural communication to make sure that meaning is truly shared.