2. Equivalent effect
Equivalent effect is virtually the same as maximal equivalence. The term “equivalent effect” refers
to the target text having the same effect on the target text reader as the source text has on the source
text reader. Note that, the term “maximal equivalence” does not imply this focus on the readership,
but, like maximal equivalence, a totally equivalent effect is impossible to achieve. But, with a high
level of naturalness, among other things, it is possible to, at least, achieve optimal equivalence.
As an exercise, consider the following excerpt of Politiken's Danish translation of Obama's
election victory speech from November 4th, 200