JetBlue copied and improved upon many of SWA’s
cost-reducing activities. For example, it started out by
using just one type of airplane (the Airbus A320) to lower
the costs of aircraft maintenance and pilot training. It also
chose to fly point to point, directly connecting highly trafficked
city pairs. In contrast, legacy airlines such as Delta,
United, or American use a hub-and-spoke system; such
systems connect many different locations via layovers at
airport hubs. The point-to-point business model focuses
on directly connecting fewer but more highly trafficked
city pairs. The point-to-point system lowers costs by not
offering baggage transfers and schedule coordination with
other airlines. In addition, JetBlue flew longer distances