Founder
Blake Mycoskie describes one-for-one as a “movement”: something bigger
than commerce that will transform one category after another. Coffee is
Mycoskie’s most recent addition—each bag sold provides a week of water
to people in need. In using philanthropy as the lead, Toms is also driving
sales; the brand is valued at $625 million. More companies are starting to
employ its model. San Francisco-based food delivery company Munchery,
for instance, donates a meal for every meal bought, and Warby Parker has
used a donation model with eyewear.