digitiztion helps with complexity management by effectivly delivering on a customer promise of simple but tailored engagement.
at the same time, digitization helps internal process simplification despite growing product variety and links.
digitization effectively facilitates the decoupling of product and process complexity, allowing top-performing companies to both delight customers and streamline internal operation.
while achieving the same result without significant digitization is possible in principle smaller companies, it used to be close to impossible in large companies.