Abstract
Purpose – of the study is to indicate the path of much needed segmentation in the Croatian tourist
supply. Therefore, it aims to identify the destination-specific elements of bicycle destinations in
Europe, within the context of cycle tourism demand.
Design – While the quality of the tourist product is proportional to the level of logistics
implementation and the rivalry on the tourist market is supply chain-based, the focus is on a
crucial element of tourist supply chain management—information.
Methodology – The study recognizes both counterparts on the market, although highlighting the
tourist supply. The data on supply was collected by researching the internet information sources
available to cycle tourists while making travel decisions. Findings on the destinations’ logistic
product variables are compared to criteria set by the researched cycle tourism demand.
Approach – This small-scale research of bicycle tourism supply aims at testing the selected
criteria for the purpose of a sequential wider research oriented towards providing a list of
possible upgrades for Croatian destinations.
Findings – Among all features attributable to a destination, research demonstrated that the cycle
tourists’ primary focus is on information accessibility. The cycling-specific supply recognizes
this information dependency and targets the market by a variety of needed information, while
general tourist sites often lack complete information.
Value – Similar research of bicycle tourism does not exist. The field is mainly contributed to
trough conceptual discussions and studies of existing practice. This research establishes to what
extent the demand and supply side match by identifying the common attributes of cycle tourism
destinations.
Keywords bicycle tourism destination, tourism supply chain management, logistic information
flows, cycle tourism demand, cycling-specific supply