10. and constant price cutting, and the first contraction since the 2001 dot-combust has been due to the global recession. Given the strong correlation between demand for durables (both new and replacements) and income, the industry naturally suffered during the 2008-2009 period. However, projections for current year going forward are very optimistic, as consumers resume spending, and producers launch new enticing variants to grab new customers.Leading players include Sony Corporation, Toshiba Corporation, Whirl pool Corporation and Panasonic Corporation.Developing countries such as India and China have largely been shielded from the backlash of the recession, as consumers continued to buy basic appliances.In fact, China has been ranked the second-biggest market in the world for consumer electronics. Despite the recession, their strong domestic economy and growing high-income population have buoyed demand leading to aggressive market growth.There is growing interest for new age products such as LCD-TVs and DVD players. Meanwhile, the penetration of the basic, largest dollar items such asovens, washing machines and refrigerators is also increasing. India too, has witnessed a similar phenomenon, with the urban consumer durables market growing at almost 10 %p.a., and the rural durables market growing at 25% p.a.Some high-growth categories within this segment include mobile phones, TV sand music systems.The Indian consumer durables industry has witnessed a considerable change in the past couple of years. Changing lifestyle, higher disposable income coupled with greater affordability and a surge in advertising has been instrumental in bringing about a sea change in the consumer behaviour pattern. Apart from steady income gains, consumer financing and hire-purchase schemes have become a major driver in the consumer durables industry.In the case of more expensive consumer goods, such as refrigerators, washing machines, colour televisions and personal computers, retailers are joiningforces with banks and finance companies to market their goods more aggressively. In addition, change in policy, such as the WTO FTA in 2005
11. resulted in zero customs duty on imports of all telecom equipment, there by improving the pricing and affordability of imported goods. Challenges The biggest threats to the local industry going forward are supply-relate dis sues pertaining to distribution and infrastructure, as well as demand issues due to competition from imported goods. The lack of well developed distribution networks makes it especially challenging to penetrate the fastest growing rural areas economically. In addition, regular power cuts and poor road linkages make systematic production, assembly and delivery problematic.On the demand side, customers have increasing choice from both domestically produced and imported goods, with similar features. This homogeneity make sit difficult for players to remain ahead of the competition. MNCs hold an edge over their Indian counterparts in terms of superior technology combined with a steady flow of capital, while domestic companies compete on the basis of their well-acknowledged brands, an extensive distribution network and an insight in local market conditions. The largest MNCs incorporated in India are Whirlpool India, LG India, Samsung India and Sony India and home-grown brands are Videocon, Godrej Industries and IFB. Future Prospects Overall, the industry’s future remains robust, and interested applicants will benefit from a holistic learning experience; Many of the research, sales,marketing and advertising related roles will necessitate a good on-the-job learning of target audiences, who may well be a totally new segment, based in never-before visited Class II and III towns. In addition, those with technical backgrounds will be able to leverage their knowledge and experience to constantly develop and innovate the product variants. With more MNCs growing their Indian businesses, there is great potential to also learn best-in-class systems and management skills.
12. Royal Philips Electronics Royal Philips Electronics of the Netherlands is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting,Philips integrates technologies and design into people-centric solutions,based on fundamental customer insights and the brand promise of“sense and simplicity”.Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare.Global Footprint Philips is a global leader across its healthcare, lighting and lifestyle portfolio. It is the world’s largest home healthcare company, being number one in: Monitoring systems, Automated External Defibrillators,Cardiac Ultrasound, and Cardiovascular X-ray.We are number one in lamps in Europe, Latin America and Asia Pacific and number two in North America; in Automotive lighting, we are leading in Europe, Latin America, Japan and Asia Pacific.We are number one in the electric shavers and male grooming category globally.
13. Businesses Health care Philips simplifies healthcare by focusing on the people in the care cycle –patients and care providers. Through combining human insights and clinical expertise, Philips aim to improve patient outcomes while lowering the burden on the healthcare system. Advanced health care solutions are a fundamental part of the portfolio for both health care professionals and consumers, to meet the needs of patients in hospital sand at home. Philips Healthcare employs approximately 35,500 people worldwide. Lighting Philips Lighting is the leading provider of lighting solutions and applications both for professional and consumer markets, transforming how lighting is used to enhance the human experience in the places where people live and work. Whether at home, on the road, in the city,shopping, at work or at school, we are creating lighting solutions that transform environments, create experiences, and help shape identities.We serve our customers through a market segment approach which encompasses Homes, Office and Outdoor, Industry, Retail, Hospitality,Entertainment, Healthcare and Automotive. For these segments we provide a wide range of offerings from across the entire lighting value chain - from light sources, luminaries and lighting controls to lighting solutions and services. Philips Lighting employs approximately 53,000.
10. และตัดราคาคง และการหดตัวครั้งแรกตั้งแต่ปีค.ศ. 2001 จุด-combust ได้เนื่องจากภาวะเศรษฐกิจถดถอยทั่วโลก กำหนดความสัมพันธ์ที่แข็งแกร่งระหว่างความต้องการ durables (ทั้งใหม่ และแทน) และ รายได้ อุตสาหกรรมประสบธรรมชาติช่วง 2008-2009 อย่างไรก็ตาม คาดการณ์สำหรับปีปัจจุบันไปเป็นมากในเชิงบวก เป็นผู้บริโภคต่อการใช้จ่าย และผลิตเปิดตัวแปรใหม่เชิญคว้าลูกค้าใหม่ ผู้เล่นชั้นนำได้แก่ บริษัทโซนี่ โตชิบา คอร์ปอเรชั่น วนสระคอร์ปอเรชั่นและพานาโซนิค Corporation.Developing ประเทศเช่นอินเดียและจีนได้ส่วนใหญ่ถูกป้องกันจากแบคแลชของภาวะถดถอย เป็นผู้บริโภคต่อการซื้อเครื่องใช้ไฟฟ้าพื้นฐาน ในความเป็นจริง จีนได้ถูกจัดอันดับตลาดสองที่ใหญ่ที่สุดในโลกสำหรับเครื่องใช้ไฟฟ้า แม้ มีภาวะถดถอย เศรษฐกิจภายในประเทศของพวกเขาแข็งแกร่งและการเติบโตรายได้ประชากรมี buoyed ความต้องการนำไปสู่การเติบโตของตลาดเชิงรุก ผลิตภัณฑ์ยุคใหม่เช่นแอลซีดีทีวีและเครื่องเล่นดีวีดีดอกเบี้ยเติบโตได้ ในขณะเดียวกัน ปรีชาดอลลาร์พื้นฐาน ที่ใหญ่ที่สุดสินค้าเช่น asovens เครื่องซักผ้าและตู้เย็นยังเพิ่ม อินเดียมากเกินไป ได้เห็นปรากฏการณ์ที่คล้ายคลึงกัน มี durables ผู้บริโภคเมือง เติบโตเกือบ 10% ต่อปี และ durables ชนบทตลาดเติบโต 25% p.a.Some เจริญเติบโตสูงประเภทภายในเซ็กเมนต์นี้มีโทรศัพท์มือถือ ระบบทีวีทรายเพลง อุตสาหกรรม durables ผู้บริโภคอินเดียได้เห็นการเปลี่ยนแปลงมากในสองสามปีผ่านมา การเปลี่ยนแปลงวิถีชีวิต รายได้สูงควบคู่ไปกับสามารถในการจ่ายมากกว่า และในโฆษณามีการบรรเลงในการนำเกี่ยวกับการเปลี่ยนแปลงของทะเลในรูปแบบพฤติกรรมผู้บริโภค นอกจากกำไรจากรายได้มั่นคง แผนงานการเงินและเช่าซื้อผู้บริโภคได้กลายเป็น โปรแกรมควบคุมหลักในอุตสาหกรรม durables ผู้บริโภค ในกรณีสินค้าอุปโภคบริโภคมีราคาแพงมาก ตู้เย็น เครื่องซักผ้า โทรทัศน์สี และเครื่อง คอมพิวเตอร์ส่วนบุคคล ร้านค้าปลีกจะ joiningforces กับธนาคารและบริษัทเงินทุนการตลาดสินค้าของตนเองแสดงความก้าวร้าวมากขึ้น นอกจากนี้ การเปลี่ยนแปลงนโยบาย เช่นเขตการค้าเสรีขององค์การในปี 200511. resulted in zero customs duty on imports of all telecom equipment, there by improving the pricing and affordability of imported goods. Challenges The biggest threats to the local industry going forward are supply-relate dis sues pertaining to distribution and infrastructure, as well as demand issues due to competition from imported goods. The lack of well developed distribution networks makes it especially challenging to penetrate the fastest growing rural areas economically. In addition, regular power cuts and poor road linkages make systematic production, assembly and delivery problematic.On the demand side, customers have increasing choice from both domestically produced and imported goods, with similar features. This homogeneity make sit difficult for players to remain ahead of the competition. MNCs hold an edge over their Indian counterparts in terms of superior technology combined with a steady flow of capital, while domestic companies compete on the basis of their well-acknowledged brands, an extensive distribution network and an insight in local market conditions. The largest MNCs incorporated in India are Whirlpool India, LG India, Samsung India and Sony India and home-grown brands are Videocon, Godrej Industries and IFB. Future Prospects Overall, the industry’s future remains robust, and interested applicants will benefit from a holistic learning experience; Many of the research, sales,marketing and advertising related roles will necessitate a good on-the-job learning of target audiences, who may well be a totally new segment, based in never-before visited Class II and III towns. In addition, those with technical backgrounds will be able to leverage their knowledge and experience to constantly develop and innovate the product variants. With more MNCs growing their Indian businesses, there is great potential to also learn best-in-class systems and management skills.12. Royal Philips Electronics Royal Philips Electronics of the Netherlands is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting,Philips integrates technologies and design into people-centric solutions,based on fundamental customer insights and the brand promise of“sense and simplicity”.Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare.Global Footprint Philips is a global leader across its healthcare, lighting and lifestyle portfolio. It is the world’s largest home healthcare company, being number one in: Monitoring systems, Automated External Defibrillators,Cardiac Ultrasound, and Cardiovascular X-ray.We are number one in lamps in Europe, Latin America and Asia Pacific and number two in North America; in Automotive lighting, we are leading in Europe, Latin America, Japan and Asia Pacific.We are number one in the electric shavers and male grooming category globally.13. Businesses Health care Philips simplifies healthcare by focusing on the people in the care cycle –patients and care providers. Through combining human insights and clinical expertise, Philips aim to improve patient outcomes while lowering the burden on the healthcare system. Advanced health care solutions are a fundamental part of the portfolio for both health care professionals and consumers, to meet the needs of patients in hospital sand at home. Philips Healthcare employs approximately 35,500 people worldwide. Lighting Philips Lighting is the leading provider of lighting solutions and applications both for professional and consumer markets, transforming how lighting is used to enhance the human experience in the places where people live and work. Whether at home, on the road, in the city,shopping, at work or at school, we are creating lighting solutions that transform environments, create experiences, and help shape identities.We serve our customers through a market segment approach which encompasses Homes, Office and Outdoor, Industry, Retail, Hospitality,Entertainment, Healthcare and Automotive. For these segments we provide a wide range of offerings from across the entire lighting value chain - from light sources, luminaries and lighting controls to lighting solutions and services. Philips Lighting employs approximately 53,000.
การแปล กรุณารอสักครู่..
