4. Negotiation Context
In negotiation strategy negotiating context is an important component, so without bargaining context, it would be
difficult to know what the bargaining power in negotiations you should use, what tactics should be chosen.
Cross-cultural context of negotiating may be conditioned by legal environment, organizational values, cultural
values. These variables must be taken into consideration; otherwise it would be difficult to understand objectives,
strategies, tactics and relationships of other side of the negotiation. Cultural context conveys the picture of a
whole culture that enables to understand structure of ethical decisions. In the context of culture main attention is
given on: not for cultural differences, not to see whether any negotiating tactic is ethical or not - but for how
negotiators see the situation and what variables they will take into account during the decisions-making process
(Rivers et al. 2003 ).