GENERATING CONSUMER-LED GROWTH
We spend about €7 billion annually on marketing,
making us one of the world’s biggest advertisers.
This ensures that our brands and products are
consumers’ first choice. We use multiple media
to achieve cut-through in a highly competitive and
busy world. Traditional media channels continue
to play a big part but digital communications have
revolutionised the way marketing engages with
people, creating entirely new sales and marketing
opportunities. We create our own entertainment
content, including Unilever brand advertising, and
this is distributed, for example, by mobile devices
in emerging markets.