Underlying Message: This code tried to identify any underlying social or folkloric messages evoked in the story, consciously or unconsciously. Is the government inefficient? Are politicians in it mostly for power? Is the little guy usually right? This code of enduring message was developed in part to test the question of whether the press has certain unconscious social, cultural or even political biases, such as toward establishmentarianism, negativism, etc. These are biases or predilections that go beyond narrative story telling which journalists might more readily acknowledge as a more necessary way of ordering the news to make it interesting.