5) Collaboration
Today's NetGen "influence each other through what we call N-fluence Networks - online networks of NetGeners who, among other things, discuss brands, companies, products, and services." (pg 89) They are natural collaborators and "..want to work hand-in-hand with companies to create better goods and services" (pg 89) The new generation of collaboration tools allow a new form of teamwork and cooperation, and collaboration on an international scale.