STAY ON MESSAGE
Conant says there are two keys to staying on the message of engagement. The first is to "declare yourself." People aren’t mind readers. They can’t know what you’re thinking unless you tell them. Explicitly. By declaring yourself, you might say something like, "Okay, we’re going to make it safe to challenge the status quo. We’re going to make it safe to offer opinions that run counter to the current thinking. We’re going to have a culture that places real value on fresh ideas."
A second important step, he says, is to "deliver on your promises." You must hold yourself accountable to the new standard. You must model the new behaviors at every opportunity. You must walk the talk.
As Campbell’s CEO, Conant walked the engagement talk in the most literal way. He wore a pedometer on his belt, and sometime during each day—whether at the headquarters building in New Jersey or at a production plant in Europe or Asia—he put on a pair of walking shoes. His goal was to log 10,000 steps a day (great for the heart!) and to interact meaningfully with as many employees as possible. "This practice showed people that I was paying attention, that I was ‘all in,’" he says.
These brief encounters had multiple benefits. They helped him stay informed with the goings-on throughout the company. They enabled him to connect personally with people at every level. They enabled people to put a human face on the company’s strategy and direction. And they enabled him to help celebrate the thousands of little successes that add up to big differences.
STAY ON MESSAGE
Conant says there are two keys to staying on the message of engagement. The first is to "declare yourself." People aren’t mind readers. They can’t know what you’re thinking unless you tell them. Explicitly. By declaring yourself, you might say something like, "Okay, we’re going to make it safe to challenge the status quo. We’re going to make it safe to offer opinions that run counter to the current thinking. We’re going to have a culture that places real value on fresh ideas."
A second important step, he says, is to "deliver on your promises." You must hold yourself accountable to the new standard. You must model the new behaviors at every opportunity. You must walk the talk.
As Campbell’s CEO, Conant walked the engagement talk in the most literal way. He wore a pedometer on his belt, and sometime during each day—whether at the headquarters building in New Jersey or at a production plant in Europe or Asia—he put on a pair of walking shoes. His goal was to log 10,000 steps a day (great for the heart!) and to interact meaningfully with as many employees as possible. "This practice showed people that I was paying attention, that I was ‘all in,’" he says.
These brief encounters had multiple benefits. They helped him stay informed with the goings-on throughout the company. They enabled him to connect personally with people at every level. They enabled people to put a human face on the company’s strategy and direction. And they enabled him to help celebrate the thousands of little successes that add up to big differences.
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