When sensemaking is characterized by a high degree of top management and stakeholder sensegiving, the top management's sensemaking may take a guided form. Here top managers are active sensegivers, promoting understanding and providing explanations of events and the process. Simultaneously, other stakeholders are also actively engaged in sensegiving in an attempt to shape beliefs about the issues and their significance (Maitlis, 2005). Guided sensemaking produces unitary and rich accounts because they present the constructions of many parties engaged in sensegiving as one.