Kardos (2012, p. 1167) defends that “the concept of
sustainable development […] has had a significant and
lasting impact on the development agenda in the last
decades, from global to local”. For companies, this has
meant having a strategy, which meets the expectations of
both the company‟s present and future stakeholders,
without making any crucial compromises in terms of skills
and capabilities (Bieker et al., 2002; Liming et al., 2008;
Kardos, 2012).