Hard Rock International, in collaboration with glh Hotels, unveiled plans for Hard Rock Hotel London. A conversion of the existing Cumberland Hotel, the Hard Rock Hotel London will be located directly at Marble Arch on Hyde Park and at the crossroads of Oxford Street and Park Lane. Offering panoramic views over Hyde Park, the 900-room Hard Rock Hotel London is scheduled for completion in summer 2018.
"From our foundation in 1971 with the opening of the first Hard Rock Cafe in London to the many days and nights spent at the legendary Hard Rock Calling festival in Hyde Park, London has always been a special city as the birthplace of our brand," says Hamish Dodds, chief executive officer at Hard Rock International. "We look forward to completing the circle and establishing the Hard Rock Hotel in London, a legendary musical city that brought the greatest styles of rock to the world stage.