This team works to define and create the defined company culture necessary for the success of your organization. The team also fosters two-way communication to ensure employee input up the chain of command. It may sponsor the monthly newsletter, a weekly company update, quarterly employee satisfaction surveys, and an employee suggestion process.
Start several company teams such as these, and nurture their success. Remember, teams are a means to an end, not an end in themselves. But do involve people from different parts of the company--mix managers and staff members. Let them get to know one another, what they do. Introduce marketing and merchandising folks to call center and warehouse people--to finance and IT personnel. When your people see successful teams, more of them will become interested in serving on the teams. The teams make your company a better place to work and provide the opportunity for real employee involvement and commitment. And maybe a better customer experience.